The Rimmel Fix and Perfect Face Primer is my everyday primer and retails at £6.99. I think this is an average price for the highstreet, but I think there was some sort of deal going on when I purchased mine, so I think I might have got it for free, so not really purchasing.
Anyway, the white packaging is quite unusual, I don't love it, I don't hate it. I guess it makes it easy to find in the bottom of a makeup bag. I like the squeezable tube, and thinking about it all of the face primers that I have come in the same style tube. There is 30ml of product which I think is a really good amount and this has lasted me so long already, and as I said I use this everyday. The product itself is too white in colour which I have found to be unusual as well, again it doesn't affect the effectiveness of the product so I am indifferent really.
The thing I like most about this primer is the texture, I really like how it is silicon based. It glides beautifully onto the skin and unlike a creamy texture it leaves the skin smooth, both to touch and also how you can feel it on the face. It does sink into the skin but I like to leave it for a couple of minutes so I know it has had time to prep the skin. This is lovely to create a nice even base to apply your makeup, when the skin is properly moisturised and primed, you will notice how much easier it is to apply foundation to, and also how much long it is will stay put.
I find this does keep my makeup in place for longer, I'm not a massive fan on powdering my face in order to set it which is why I like using primers. Depending on the foundation with this primer I wouldn't say you would be able to put your makeup on in the morning, do a full day at work and then go out in the evening with the same face of makeup. However, I do think this is perfect for those foundations that give a lovely dewy finish but that do not have brilliant lasting power. For example I love this with Bourjois Healthy Mix.
This product claims to smooth, resurface, brighten, mattify and protect. I think I should mention the scent, I think some people might find it a tad off putting, I personally really like it but it is a little strange.
I probably would repurchase this as I do like this during the day, there are others that will keep your makeup looking fresher for longer, but for a highstreet primer I think this is really good and at such a good price. There is also another version 001, I don't know what the difference is between the two except that the other one is an apricot colour but I haven't seen it sold in the UK.